How to spot a rug
NFT scams are getting more and more sophisticated and if you are new to this space, it can be easy to fall for a rug pull.
Here are some things that I would consider red flags in a NFT project:
1) A lot of Twitter followers for a relatively new account
We all know how difficult it is to grow a Twitter following organically, so if you come across a project with a Twitter account created a month ago, yet it already boasts tens of thousands of followers, then they have most definitely bought their followers.
Can you really trust someone who thinks buying followers is a good idea?
2) Founders are not doxxed and are not actively engaging
Itâs okay when the founders of an NFT project choose to stay anonymous, but if they do, they always are very active in Discord and engage with the community, or they have an active social media profile.
If you find a project, where the founders are anonymous and also canât really be found active anywhere else, itâs very likely a rug.
3) Real vs Fake Engagement
Seeing people excited about a project can easily make you feel FOMO, however, if you feel that people are putting their faith blindly into a project and you just donât get what they hype is aboutâŚ. itâs likely not a project you should mint.
If you arenât sure, ask a few questions to the community. The quality of the answers will tell you the quality of the people who are there. Bots usually donât give very thoughtful answers. đ
4) Quality of Imagery
NFTs are partly (or mostly) art and real projects put a lot effort into creating great art. Great projects will have a doxxed artist, whose work you can check out on social media. If they name someone as their artist whom you canât find on Google, then thatâs usually a red flag.
Sometimes you can also just see from the level of execution that it was likely a Fiverr or Upwork gig. This doesnât have to be just profile picture NFTs, it would be the artwork of an entire game (that doesnât really exist apart from a few visuals and a promo video).
5) General professionalism
Rug pulls are often created by teams who conduct scams again and again. Itâs a rinse and repeat formula and as a result they donât really spend much time cross-checking and proof-reading.
So if you see a lot of spelling mistakes and poor grammar on the website, on forms or in Discord announcements, itâs a big red flag and you should probably not mint.
6) Smart Contract Quality & Audit
If you have a friend who can read smart contracts, itâs always worthwhile to ask them to ask whether a project looks legit or not from a technical perspective.
Some scam projects have smart contracts that are not audited (a very clear and big red flag) and they just bank on the fact at most NFT buyers are non-technical and would never realise how dodgy the contract is.
If you donât have a friend who can read smart contracts, you can simply ask in the community if someone else is able to. In most cases there will be someone, but do double-check if that individual comes across as trustworthy. They might also be planted by the scammers to tell everyone that the contract is fine, when itâs not.
Thatâs all for this week. If you liked this newsletter, please vote with a âYesâ đ below!